Experience

I have been working in digital product design, mainly in the Bay Area, California for 25 years. I have worked with agencies, corporations and startups, in-house and as an independent contractor.

I’ve designed for software, mobile apps and websites and at all stages from strategy and concepts to the details of UX,IxD and UI design.

My roles have always included IC work; also I plan and manage design work and manage design teams.

I ground my work in the values of user-centred design and use methods of design thinking for iterative, ethical problem solving.

10+ years leadership, bringing efficiency & effectiveness to teams & design output

I have enjoyed working on many different types of projects conducted within a range of processes.  I am used to quickly finding ways forward within often complex situations, working with constraints and leading projects to fulfill goals. 

I held lead roles in the last 10 years (Director of Design), leading teams and design practice. Previous to that, though contracting, I was often engaged to bring and lead direction as well as UX/Ix/UI design to projects and their teams.  

20+ years working in SF & the Bay Area with agencies, corporations and startups

My design experience is broad. I have worked in and for agencies such as MetaDesign, Organic, Vivid Studios, Fluid Design, Comrade, Modem Media. 

Project clients include Hewlett Packard, HP Labs/PPO group, Zedge Inc., Sony, A9.com, McAfee, Sun Microsystems, Xerox, Dolby and various start-ups including the fun (and heartaches) of a 5+ year seed round start up through acquisition.

To be a designer is to be constantly critiquing and questioning

Whether observing or via first hand experience when I see problems I always begin problem-solving, when I see things working particularly well I look to understand why they do.

All work and no play…

Photography, cinema, the arts, hiking / running / cycling through the great outdoors is where you’ll find me when not working.