Broad experience
With 25+ years across startups, corporations, and agencies, my experience spans UX and interaction design, platform and systems work, design leadership, and product strategy. I've worked at multiple scales: from founding product designer to director, across consumer mobile, enterprise SaaS, clean energy, e-commerce, and media.
I have designed and led design for:
Data analytics platforms and B2B SaaS
Consumer mobile products at scale (30M+ MAU)
Cross-platform and multi-device experiences
10ft / TV and immersive interaction models
Freemium, virtual currency, and creator monetization
E-commerce, content discovery, and media experiences
Component libraries, design systems, and UI frameworks
Why me?
I see both the big picture and the critical details. I navigate multiple perspectives — understanding what executives need, what teams are experiencing, and what's actually possible. I assess situations to identify root issues and recommend paths forward, lead design work on complex initiatives, and act as an ongoing thought partner and facilitator for leaders.
I work with organisations facing rapid growth, scaling challenges, misaligned teams, or complex priorities.
"Jane is the best Design professional I have worked with. Connecting the mission and big picture to the details, while always keeping focused on the customer and user, is challenging for a lot of companies. It takes real skill to navigate those waters and ensure strategy is formulated well, understood, agreed and implemented properly. Jane's ability to see the big picture and know how to get people there makes all the difference."
— Bob, Co-Founder & CTO
"Jane has a fantastic mix of creative vision and attention to detail, and her ability to zoom in and out from high level strategic thinking to down in the weeds execution has been a godsend in our start-up environment. One of the top three hires I have ever made."
— Tim, SVP Product
case studies
Every project brings different challenges. Examples:
There was high technical value but slow progress on re-usability, scaling and growth.
Action - Use a UX framework approach to support business need for custom configurations of growing set of UX modules.
Outcome - Transformed one-off, dispersed project work into re-usable customizable modules and incremental value.
A fast-paced schedule, tight deadlines and under resourced; growing teams led to inconsistencies and compromised usability.
Action - Introduce a Design System and template UIs.
Outcome - Improved usability, consistency and efficiency.
Changing technical constraints and changing business priorities.
Action - Applied systems approach to process, created prototype service and modular UX to deliver designs on time.
Outcome - Prevented hold ups in sprint cycles, allowed for changes in direction, achieved with minimal resources.
Work was aligned to company structure rather than the user's experience or business goals leading to growing tech debt and obscured priorities.
Action - Change silo'd work teams to collaborative goal-oriented project teams. Introduce UX funnel methods to focus work on supporting product goals for user needs.
Outcome - Fixed disjointed UX funnels, provided transparency into tech debt vs goals, enhanced collaborative problem-solving. Aligned competing strategies and identified priorities.
A mismatch between design concept and technical architecture capabilities meant designs were largely unusable but multiple teams were already building and marketing had commited on value prop.
Action - Reconciled mismatch with: audit, gap analysis, realigned UX strategy, collaborative workshops. Centralized UX design work around a "lead" platform (Android) and de-prioritized designing UX or features where uncertainty still lay.
Outcome - Prevented hold ups for developers and engineering, stayed close to original intent but changed to implementable rather than original "bluesky" product - hit release schedule.
deep experience
Strategic Design Thinking
- Research, quantitative & qualitative
- Identifying primary goals
- Collaborative ideation, prototyping, testing
- Identifying gaps and/or latent needs
- Creating UX strategies
Implementation Planning & Execution
- Defining pilots/MVPs
- Design Ops & Design Systems
- Cross-functional collaboration
- Tracking project metrics
- Design mentoring & IC UX/Ix/UI
Core Design
- User-centered
- Mental models map to conceptual models
- Useful & gratifying UX/UI
- Buildable
- Usability & Accessibility
Ensuring UX best practices are employed
- Consistency in layouts, components & interaction patterns
- Responsiveness
- Usability
- HCI & UX Guidelines
- Accessibility
- The 10 heuristics of Nielsen Norman
Steering & Navigating Change
- Stakeholder collaboration
- Process design & optimization
- Team coordination
- Open communication/collaboration
Growing & optimizing a product
- Prioritize funnels to conversion/KPIs
- Behavioral data
- Continuous testing
- Build dialogue with users via support & feedback
- Experiment on user segments, A/B testing
New Opportunities & challenges with AI
- Integrate new AI tools into the design process
- UX best practices and Design Systems baked into AI tools for rapid UI generation
- Train AI agents for specific design tasks & help
- Bring UCD principles to AI agent design for correct objectives and good success metrics
- Interaction Design for AI agent communication interfaces
- Design for AI partnership rather than replacement
Strategizing according to product type
- Conversion - UX Funnel Matrices
- Service design - user journeys
- Tools & processes - taskflows
- Finding product fit - MVPs to learn quickly
Project clients include:
