Companies engage me to
WORK
Project experience in creating products & services. Work has included:
PaaP, SaaS, Mobile, Desktop
Data analytics & scenario forecasting tools
Freemium & Ad-based revenue models
Cross-platform UXs
E-commerce
Consumer & business products
Products for two-sided businesses, B2B+B2C
Design systems, guidelines and frameworks
Experiential marcom
ASPECTS OF PRODUCT DESIGN
Discovering Opportunity
- Know the user; know the subject landscape
- Understand users, their goals, the way they think
- Identify patterns/gaps/obstacles as opportunity
- Collaborative ideation to explore solutions
- Evaluate, prototype, test
- Keep learning and iterate
Knowledge of context and users, ideating with these insights plus evaluating and validating by testing, brings proven advantage. Top companies know that investing in Design brings businesss advantage.
Strategizing to achieve goals
- UX Funnel Matrix or user journey mapping
- MVPs to learn quickly
- UX/Ix/UI Design for Agile sprint-based development informed with user feedback & testing
- Measure KPIs, observe other data, bring learning to next steps
Approach defines process defines outcome. The right approach will influence speed towards success.
Employing best practices of design
- Wireframes, taskflows, prototypes
- Reusable layouts & components
- Responsive UIs
- Cross-platform UXs
- Guidelines, conventions & systems
UX/Ix/UI design efficiently done within the parameters of the project. Aiming for usability with the right amount of simplicity for your users.
Growing & optimizing a product
- Coordinate UX with integrated marketing
- Prioritize funnels to conversion/KPIs
- Continue testing
- Build dialogue with users via support & feedback
- Support experimentation & A/B testing
The “build and let them come” approach will most likely result in poor performance. Reach out to customers and guide them into the product, continue that relationship.
PROJECT CLIENTS INCLUDE
Questions?
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